Opening the Door to More Leads
DRK and Company Realty is a locally owned commercial real estate firm in Westerville, Ohio, that has served the greater Columbus area for more than 50 years.
The company handles land acquisition and development, property management and commercial sales and leasing for office buildings, warehouse and distribution facilities and retail centers. DRK and Company Realty is considered one of the top commercial brokerage and property management firms in the Columbus metropolitan area. TouchStone Digital has worked with the company since 2013.
DRK and Company Realty
Search Engine Optimization, Google Paid Search Advertising, Local Listings Management, Content Creation, Website Rebuild and Website Maintenance
the challenge
DRK wanted more inquiries from its website, including calls, emails and form submissions from property owners, investors and tenants looking for commercial space for sale or lease and property services in Central Ohio.
At the same time, the existing website had become harder to use. Visitors could not easily find available properties or the company’s services, and the site’s structure limited what SEO could accomplish.
the solution
TouchStone Digital developed a comprehensive SEO and paid search program to drive more qualified leads. We researched the keywords prospects use when searching for commercial space and property services, then optimized content across the website, blog, local listings and Google Ads to push visitors to the Property Search and Service pages. In 2025, we rebuilt their website to improve its functionality and the user experience.
Increase in total online leads over two years
0%
Increase in form submissions
0%
Year-over-year increase in paid search conversions
0%
Increase in targeted keywords ranking top 10 immediately after site launch
0%
Increase in organic blog entrances over two years
0%
Directing Searches to Boost Conversions
We built a comprehensive SEO program based on keyword research to increase organic traffic and drive form submissions. We expanded property page content to organize available listings by location, property type and sale or lease status, while developing dedicated subpages for DRK’s service offerings. These efforts improved organic search visibility, helping more potential clients discover available properties and services.
Guiding Users to Property Listings
Our paid search work included setting up Google Ads campaigns covering commercial property, industrial property, office and flex space, property management and brokerage and tenant representation. Each campaign targeted keywords based on property type or service, and structured snippets highlighted specific offerings. Most ads sent clicks straight to the Property Search page, and the strategy focused on improving the click-through rate. That helped generate more calls, emails and property listing page views.
Establishing Authority and Thought Leadership
We create semimonthly blog posts for DRK and Company Realty, including location spotlight pages, industry insights and expert perspectives. The blog has been extremely successful in generating traffic to the website. It gives potential clients another way to discover DRK and its properties through search. To further expand their reach, we share every article on their LinkedIn profile.
Rebuilding a Site to Enhance the User Experience
We rebuilt DRK and Company’s website to improve its functionality and user experience, making it easier for users to navigate the content. New Home and About Us copy positioned DRK as “Central Ohio’s Headquarters for Commercial Real Estate” and highlighted its 50-plus years of local experience. Clear calls to action helped guide visitors to listings and services. The new site also gives future SEO work a stronger base, including the location and property type pages.
