Digital Marketing. Human Connections.

Redefining Healthcare Exploration

intro

Fisher-Titus proudly provides a full continuum of healthcare services to residents in North Central Ohio. As a non-profit organization, they reinvest a significant portion of earnings back into programs that enhance the wellness of their communities.

In preparation for ADA web compliance legislation that took effect in 2026, Fisher-Titus partnered with TouchStone Digital to overhaul their website. We worked to create a secure, mobile-friendly and compliant platform that provided an excellent experience for patients, families and staff.

Client

Fisher-Titus

services

Website Audit, Website Design and UI/UX Testing, Website Development in Headless CMS (WordPress), Annual Hosting and Server Maintenance, Annual Website and Content Maintenance and ADA and HIPAA Compliance Review

recognition

2026 Bronze ADDY Award

Hand holding a smartphone showing the Fisher-Titus mobile provider card with a Schedule Appointment button
the challenge

The client needed a future-ready solution that would address performance, compliance and user experience issues while laying a strong foundation for SEO and growth. Their website faced challenges with poor Core Web Vitals, limited mobile responsiveness, compliance risks and content management limitations.

Three browser windows displaying Fisher-Titus web design: homepage, Primary Care & Pediatrics page, and health blog
the solution

We combed through their website and revamped the content to ensure all patients could find care and service information quickly on a desktop, phone or tablet. Then, we verified that all sensitive information met new, stricter ADA and HIPAA guidelines.

Improved performance score (A), up from 39% (E)

0%

Reduced Largest Contentful Paint (LCP) to

0ms

Reduced Total Blocking Time (TBT) to

0ms

Improved Cumulative Layout Shift (CLS) to

0.00

Compliance with 2026 ADA and HIPAA legislation

0%

Fisher-Titus Medical Center responsive website on a laptop, flanked by provider directory and services search page designs

Leveling Up Web Performance

TouchStone rebuilt the Fisher-Titus website on a headless CMS WordPress platform, leveraging the most modern JavaScript framework. The site’s custom design — developed in partnership with our sister agency, design2influence — combined with its headless architecture delivered a fast, responsive and mobile-friendly experience for all users.

Prioritizing Complete Compliance

Partial compliance wasn’t an option for this client. If any element of their site had failed to meet the April 2026 ADA and HIPAA regulations, Fisher-Titus would have been at risk for potential litigation. We completed the job well ahead of the deadline to ensure every user, regardless of their abilities, could enjoy a seamless and secure web experience.

Putting Patient Intentions First

Interacting with the healthcare system can be stressful, especially if a website is clunky and confusing. We created a custom, responsive design with advanced GSAP animations and intuitive navigation. That makes digital wayfinding a breeze, so people can find a location or book an appointment with ease.

Content Strategy

Our team rewrote and redesigned 77+ key pages, while migrating and optimizing 300+ others. We structured that content with more patient-friendly navigation and stronger SEO alignment to guide users through the maze of information.

Technical Enhancements

With many locations and dozens of services, we had to find a way to implement an effective menu without cluttering the screen. We created a sidebar slide-out navigation that offered UI improvements and SEO opportunities. Elasticsearch integration supported advanced search functionality, while the custom JS/CSS streamlined the lightweight front end.

Woman and young boy holding hands, walking toward the Fisher-Titus medical building entrance
Compliance conducts an annual review of our website to ensure we meet federal and state regulations, including price transparency, privacy practices, patient rights and billing estimates. With the 2025 update, we not only maintained 100% compliance but also achieved a full redesign that reflects our commitment to transparency and accessibility. This milestone speaks volumes about the dedication of our team and the partnership with TouchStone.

Tonya M. Lloyd

Senior Director, Compliance, Fisher-Titus

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