Tuning In to a Community
Hearing Associates is an audiology practice with 11 clinics in northern Iowa and southern Minnesota. They provide audiology services in a personalized environment to help people find hearing loss solutions that improve their quality of life.
Hearing Associates
Content Creation, Search Engine Optimization, Local SEO, Local Listings, Paid Search, Email Marketing, Analytics and Reporting and Web Design, Hosting and Maintenance
the challenge
Hearing Associates wanted to increase online traffic by drawing more visitors to their website. They also wanted to improve hearing aid sales while serving as an educational resource for their patients.
the solution
We created a multi-channel strategy to drive leads and generate traffic through continuous content optimization that included blog posts, SEO work, paid search campaigns and email marketing segmentation. We relied on performance data to keep the positive results coming.
Increase in local website traffic
0%
Increase in conversion rates from local traffic
0%
Increase in e-newsletter open rate
0%
Educating an Audience
Our content creation team wrote two blog posts per month, which proved effective at attracting users. We wanted to help Hearing Associates become a resource for information for new and current patients, so if they had a question about hearing loss or auditory health, they knew they could count on the client to provide answers. As a result, more than one-third of local web traffic originated from blog articles.
Supporting Rankings for Targeted Keywords
Our SEO efforts and implementation improved search visibility and rankings for targeted keywords following the new website launch. Strategic page optimizations, including redirects, heading structure, metadata and schema markup, helped strengthen organic search performance and drive traffic to the new site.
Getting the Right Information in Front of the Right Patients
We also created a paid search campaign to generate leads for Hearing Associates. Campaigns were structured into high- and low-funnel categories. The high-funnel target audience received information about hearing aid brands and styles. The low-funnel audience received content about hearing aid accessories, batteries and new styles that would benefit their needs. The campaigns were frequently optimized to improve ad quality scores and generate additional impressions and conversions.
Connecting with Patient Inboxes
Hearing Associates valued creating a sense of community with their patients. Email marketing allowed them to do so by providing their patients with information about new products, company announcements and special offers. That consistent cadence helped establish brand familiarity and trust over time. We published monthly promotional emails and quarterly digital newsletters. The team utilized A/B testing to refine email marketing tactics and provide a quality user experience based on the results.
