Work
Introducing a Modern Digital Experience for a Community Health System
Client
Fisher-Titus
Fisher-Titus proudly serves residents in North Central Ohio, providing a full continuum of health and wellness care. As a not-for-profit organization, they reinvest a significant portion of earnings back into programs that enhance the health and wellness of their communities.
In preparation for upcoming April 2026 legislation on ADA web compliance, Fisher-Titus partnered with TouchStone Digital to overhaul their website. The goal was to create a secure, mobile-friendly and compliant platform that provided an excellent experience for patients, families and staff.
Problem
Fisher-Titus’ previous website faced significant challenges:
- Poor Core Web Vitals: Low performance scores and long load times.
- Limited Mobile Responsiveness: Navigation and content weren’t optimized for modern mobile use.
- Compliance Risks: ADA & HIPAA compliance gaps could put the system at risk as legislation tightened.
- Content Management Limitations: A dated CMS made updates slow and difficult for staff.
The client needed a future-ready solution that would address performance, compliance and user experience while laying a strong foundation for SEO and growth.
Services
- Website Audit
- Website Design & UX/UI Testing
- Website Development in Headless CMS (WordPress)
- Annual Hosting & Server Maintenance
- Annual Website & Content Maintenance
- ADA & HIPAA Compliance Review
Solutions
TouchStone Digital rebuilt the Fisher-Titus website on a headless CMS WordPress platform, leveraging the most modern JavaScript framework. The site’s custom design—developed in partnership with our sister agency, design2influence—combined with its headless architecture to deliver a fast, responsive, and mobile-friendly experience for all users.
Key improvements included:
- Performance Optimization: Transitioned from a performance grade of E (39%) to A (100%)
- Compliance-First Build: Ensured full ADA & HIPAA compliance well ahead of the April 2026 deadline.
- User-Centric Design: Created a custom, responsive design with advanced GSAP animations and intuitive navigation.
- Content Strategy: Rewrote or redesigned 77+ key pages, while migrating and optimizing 300+ others. Content was structured for patient-friendly navigation and stronger SEO alignment.
- Technical Enhancements:
- Sidebar slide-out navigation offering both UI improvements and SEO opportunities.
- ElasticSearch integration for advanced search functionality.
- Custom JS/CSS for a streamlined, lightweight front end.
Results
The redesign produced dramatic improvements in both user experience and measurable performance:
- Performance Score: From 39% (E) to 100% (A)
- Largest Contentful Paint (LCP): Reduced from 3.0s to 461ms
- Total Blocking Time (TBT): Reduced from 1.1s to 72ms
- Cumulative Layout Shift (CLS): Improved from 0.04 to 0.01
- Mobile Responsiveness: Fully optimized design for tablets and smartphones
- Compliance: 100% ADA & HIPAA compliance maintained with proactive alignment to 2026 legislation
“Compliance conducts an annual review of our website to ensure we meet federal and state regulations, including price transparency, privacy practices, patient rights and billing estimates. With the 2025 update, we not only maintained 100% compliance but also achieved a full redesign that reflects our commitment to transparency and accessibility. This milestone speaks volumes about the dedication of our team and the partnership with TouchStone.”
— Tonya M. Lloyd, Sr. Director, Compliance
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