Work

Energizing a Website

Client

Lakes Gas

Services

SEO
Pay-Per-Click Advertising
Website Maintenance
Hosting
Website Design
Logo Design

Lakes Gas was founded in 1959. The company provides propane to residential and commercial customers in Minnesota, Wisconsin, Michigan and South Dakota. We’ve been working with their team since 2012.

The results below are from October 2018 through September 2019 compared to October 2017 through September 2018.

Problem

Lakes Gas asked us to improve the conversion rate of their website. A conversion was defined as a visitor completing and submitting at least one of the forms on the site.

Solution

To increase the number of conversions we first needed to attract more people to the Lakes Gas website. After conducting keyword research, we added the appropriate keywords to the site.

Increased website contacts by

+42%

Boosted submissions of the website’s “Become a Customer” form by

+34%

Increased propane delivery requests by

+26%

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