Person holding mobile device and credit card

Work

Investing in Growth

Client

VacationLand Federal Credit Union

Services

  • SEO
  • Pay-Per-Click Advertising
  • Website Maintenance
  • Caller Experience Marketing
  • Marketing Automation
  • Email Marketing

We’ve worked with the VacationLand team since 2011, initially as their on hold marketing provider. The credit union serves members from five branches and many independent ATMs in Erie County, Ohio. As a not-for-profit organization, VLFCU exists only to benefit its members, not generate revenue.

The results below are from April 2018 through March 2020 compared to April 2016 through March 2017.

Over a two-year period, we increased organic traffic to the VLFCU website by

+28%

Over a two-year period, we reduced the bounce rate by

+55%

Over two years, we increased VLFCU’s search engine visibility from 20% to

+84%

Problem

Following a 15% decline in Google organic traffic in 2016-2017, organic traffic was coming to the VLFCU website slowly and inconsistently.

Solution

We implemented a comprehensive SEO and Google Ads programs, defining and executing monthly tactics designed to improve the website’s rankings for specific search terms.