Elevating Luxury Living
Ardent Communities is a multi-family property management company based in Westerville, Ohio. They rent apartments, townhouses and homes around the Columbus metropolitan area.
The client wanted to boost brand awareness and attract tenants to their apartments. They also wanted to increase website traffic to encourage visitors to apply online and schedule tours.
Ardent Communities
Website Build, Search Engine Optimization, Social Media Management, Content Marketing, Website Maintenance and Management, Google Ads, Monthly Reporting and Local Listings
2024 Web Excellence Award
the challenge
Columbus is the thriving capital of Ohio, and Ardent Communities wanted to draw in the new residents who continue to flock to the area. But they weren’t the only apartment communities offering luxury apartment living in the area. Their inconsistent local listings presented obstacles for prospective renters, while their website needed reconfiguring.
the solution
We updated their website, ran optimized paid search ads to promote vacancies, created semi-monthly blog content, optimized their local listings and provided monthly reports with strategy recommendations to continue the positive momentum. Learn how we executed the plan.
Increase in application clicks
0%
Increase in blog traffic
0%
Increase in phone calls through Google Ads
0%
Remaking the Online Experience
Our team conducted SEO research and decided the website needed restructuring to make it easier for search crawlers to comb through it. We reorganized the menu and implemented geographical search for easier navigation.
Drawing in Interested Renters
We implemented paid search ads to promote their communities consistently. Ads changed based on vacancies and locations. Ardent Communities also offers monthly promotions, so we revised the ad copy to reflect the latest deals. Our strategy required continuous ad optimization to improve lead generation.
Revisiting Local Listings
As part of our SEO efforts, we completed and updated the client’s local listings with more precise descriptions, high-quality photos, website links, promotions and blog content. That not only elevated their brand in the eyes of search engines, but it also helped build trust with prospective tenants looking for legitimate rental opportunities.
Following Through with Strategic Recommendations
We produced monthly reports on web analytics and ad results to determine the effectiveness of each campaign. Our team also provided recommendations based on those results and adjusted the client’s strategy as necessary.
Building Connections with Relatable Content
Our content marketing plan included two monthly blogs that covered a variety of topics related to apartment living and local activities around Columbus, Ohio. That allowed us to bolster the client’s reputation as a local resource and a thought leader in their industry. We shared each blog post to the client’s Facebook profile to increase visibility.
