Making a Name in a Niche Market
Designetics operates in a highly specialized manufacturing space where precision, repeatability and engineering credibility matter.
However, their digital presence wasn’t clearly communicating how their fluid dispensing systems outperformed competitors or why manufacturers should trust their expertise. To support long-term growth and increase quoting activity, they needed stronger visibility, clearer market education and a modern digital experience that reinforced their leadership in precision fluid application.
Designetics, Inc.
Search Engine Optimization, Content Marketing, Social Media Management and Advertising, Website Maintenance, Email Marketing, Marketing Automation, Digital Advertising (Google Ads) and Local Listings
2024 Web Excellence Awards – Designetics Website, Designetics Partner Portal
the challenge
Designetics needed stronger visibility and clearer market education. They wanted to raise awareness about their variety of products and services to showcase the breadth of their solutions to their customers. The client wanted to increase brand awareness, strengthen their credibility and grow organic website traffic to increase requests for quotes.
the solution
To meet their goals, we designed an integrated, multi-channel strategy rooted in SEO, content development, digital advertising and the user experience. Here’s how we did it.
Year-over-year increase in organic blog entrances
0%
Impressions from industry players in key industries
0
Increased organic traffic by
0%
Increased Google Ads click-through rate by
0%
Reimagining the Website Experience
We launched a new website in January 2024 to modernize Designetics’ digital identity, strengthen product education for industry stakeholders, streamline quoting pathways and improve navigation and the user experience. The website earned an industry award and shifted how Designetics is perceived by customers, prospects and partners.
Building Relationships
A major strategic focus was creating content and campaigns designed for chemical manufacturers who are critical to Designetics’ long-term growth. That included specialized landing pages and blog content, targeted Google Ads, marketing automation workflows for fluid-handling-specific solutions and communication strategies.
Strengthening Search Visibility
SEO and content creation allowed the client to educate their target audience and increase organic reach. Our team produced blog articles, optimized product pages and implemented targeted keyword strategies to position Designetics as a leading resource in fluid dispensing solutions.
Improving Digital Advertising
To support traffic and lead generation goals, our team managed and regularly optimized the client’s Google Ads and email automation workflows. Our targeted emails allowed us to connect with the client’s target audience to help move them through the buying cycle. Our initiatives increased CTR, reduced wasted ad spend, drove more qualified traffic and focused on their products with a solution-driven approach.
Maintaining Brand Governance
A comprehensive digital brand standards guide helped us produce cohesive content across various marketing channels, while optimized local listings strengthened credibility and search visibility for audiences seeking high-quality fluid application solutions.
Industry average marketing automation click rate
Designetics marketing automation click rate
