A robust digital strategy is an essential component of every business. Whether you sell products or services nationally or internationally, a digital marketing plan helps you get your company in front of your online target audience.
Digital marketing is beneficial to:
There are a wide variety of tactics designed to drive traffic to your website. Some digital marketing services produce quicker results than others, so it’s an ongoing process that requires a team that knows how to see the big picture.
Our team has the experience and expertise to provide the following digital marketing services:
Search Engine Optimization
We can make it easier for potential customers to find your website by employing search engine optimization to rank your site higher on search result pages. We also monitor Google’s algorithm updates and implement necessary changes to your site to improve its effectiveness.
Marketing Automation
Capturing data from your website isn’t enough. Automated marketing systems nurture those leads to convert them into customers. We’ll work with you to define consumer decision workflows and devise marketing and sales processes to move your customers through the buying cycle.
IP Targeting
This hyper-targeted form of digital advertising serves ads to specific homes and businesses. Provide us with the addresses of the audience you want to reach, and we’ll run the parcels to match IP addresses and deliver advertising to your target audience.
Local Search Optimization
If your target customers are in your town, paying attention to local search results is essential to ensure your listings are accurate and optimized. Keeping your local listings updated can be time-consuming. TouchStone Digital partners with local directories to update your listings instantly, and we have the expertise to enhance your site’s local visibility and outrank your competition.
Email Marketing
Our email marketing programs help you stay in front of your customers and prospects by delivering the most relevant marketing messages to targeted inboxes. Email marketing builds trust and brand recognition, encourages responses and creates awareness of your company, products and services.
Social Media Marketing
Social media keeps your brand in front of current and potential customers. However, not every platform is right for every business. We will work with you to determine which social media channels suit your brand, implement strategies to build your community and create a plan to keep your audience engaged.
Digital Advertising
We can direct visitors to your website efficiently and effectively using digital advertising. PPC paid search ads to deliver your message to your target audience as they search online. Display and banner ads are effective for branding and generating awareness. Retargeting ads can be served to users that already visited your website, while social media advertising can be highly targeted to customers based on their interests and behaviors.
Content Marketing
Content marketing is the heartbeat of a comprehensive digital marketing program. It requires time and dedicated resources to produce purposeful content regularly. The TouchStone Digital team will work with you to stay on top of what’s happening in your company and industry. Our writers and designers can create fresh content to keep your website relevant.
Bauer Built
Increased targeted keywords on the client’s first page by:
Humphrey Products
Increased total paid traffic conversions by:
North Star BlueScope Steel
Increased page views to the client’s Job Opportunities page by:
Ohioans Home Healthcare
Increased scheduled bookings by:
Engage more customers and stand out from your competitors.
Implementing digital marketing services gives you an edge over other businesses. Digital marketing is fast-paced, so working with an expert team can help you navigate the ever-changing world of content creation, ads and search engine optimization.
Digital marketing services provide:
Brand awareness: Strengthening your online presence gets your brand and mission in front of more people. Digital marketing has a wider reach than traditional marketing services. That opens opportunities to introduce your brand to new people.
Customer loyalty: Transparency is essential to building trust with consumers. An effective social media strategy can improve loyalty and allows you to interact with online consumers. Providing target audience members with a channel to ask questions and offer feedback also improves brand perception.
Cost-effective solutions: Increased reach means getting more bang for your buck. You can scale your digital strategy to suit your budget and marketing needs.
Measurable results: Most platforms track engagement, click-through rates and other metrics that showcase the effectiveness of your digital marketing strategy. Those insights allow you to adjust your approach to optimize your efforts.
Boost your ROI and achieve business goals.
We create data-driven, strategically based solutions. We’re dedicated to your company’s digital success and strive to become a trusted partner.
Industry Experts
TouchStone Digital employs digital marketing professionals who have years of industry experience. We stay current on digital trends, software, strategies and guidelines. That allows us to implement digital marketing components to support your short- and long-term objectives.
Personalized Solutions
We’re passionate about building custom digital marketing solutions. Each client presents new opportunities for us to learn and grow together. We’ve worked with businesses of all sizes across different industries and take pride in meeting each client’s unique needs. Our digital marketing agency’s approach involves thorough research and analysis of your business, industry and target audience to help your company reach its full potential.
A Dedicated Team
Our team’s passion for digital marketing is evident in the quality of our work and our strong client relationships. Your input is key, and we rely on honest conversations and perspectives to develop a successful partnership and promote long-term business growth.
Digital marketing services can help your business increase online visibility, improve engagement and conversions on your website and target specific audiences with your messages. Detailed analytics related to those services provide user insights and can determine ROI, so you know if your efforts and resources are being used effectively.
You must first define your marketing goals before selecting a digital marketing service. What do you want to achieve? Do you want to generate more website traffic? Are you looking for better social media engagement or more email subscribers? Defining your message, who you want to reach and how you plan to engage that audience are all important considerations when building a digital marketing program. TouchStone Digital will help every step of the way.
One of the ways to determine the success of a digital marketing campaign is the return on investment. That means you’ve achieved your goals, improved your revenue and offset the cost of a digital marketing campaign. You can determine what’s working and reallocate funds if another tactic seems more effective.
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