Statistically, more people prefer handheld devices to desktop computers, so most web browsing takes place on a phone or tablet. That’s why it’s essential to have a mobile responsive website.
A mobile responsive site can load on a mobile device. It automatically adjusts to the size of the searcher’s phone or tablet. Responsiveness ranges from rearranging and resizing web elements to completely reconfiguring a website to suit the specific mobile device.
Before mobile responsive websites, mobile traffic was routed to a different subdomain to accommodate the search device. For example, if your website’s domain was ACME.com, your mobile website domain could be M.ACME.com. The subdomain would have been designed for a completely different user experience.
However, there are problems associated with using a mobile-specific subdomain:
Making a website mobile responsive is a good place to start, but it’s only a piece of the puzzle. After all, what good is an attractive mobile website if it takes too long to load?
Designing a website that loads quickly on a mobile network is no small feat. It requires formatting images and asset files to load efficiently on mobile devices. Resizing content, refactoring page animations, and resizing links and buttons to a clickable size will boost your website’s load time.
There are resources that allow you to test your website’s mobile responsiveness and load time for free. Google offers a tool that will give you insight into your website’s current performance and provide suggestions for improvements.
It’s also important to consult your web developers before reformatting your site. Ideally, they will know how to develop mobile responsive websites.
If your website has languished without responsiveness updates, it may be easier to build a new site from scratch. Most images and content can be repurposed, but if the desktop version of your website is outdated, it’s usually best to start over with a more modern codebase and strategy for SEO purposes. That’s not always the case, so be sure to talk with your web developer for recommendations.
If your website is not mobile responsive, you may miss out on the SEO advantages of the modern web. Engaged users who understand your website interface are more likely to convert into customers and increase your web-driven sales.
Navigate through your website on a mobile device. Evaluate the ease with which you browse your site and consider the overall user experience.
Here are some questions to consider: