Humphrey was founded more than 100 years ago, and the company’s innovations date back to the commercialization of gaslight products in 1901. Humphrey is a leading designer and manufacturer of pneumatic and fluid handling products and serves organizations worldwide. Their expertise in various industries is based on technologies proven in their standard products. That enables them to create customized solutions for unique commercial and industrial applications.
The visual aspects of the website were dated and didn’t align with the company’s forward-thinking, innovative brand. The user experience made it difficult to navigate the website, and the internal team faced technical obstacles when adding and updating content. The client also wanted to increase the volume of leads from the website.
The TouchStone Digital team redesigned Humphrey’s website to better align with the company’s brand identity and reorganized the layout to make it easier for users to navigate. The redesign also helped the Humphrey team add and update digital content.
We better aligned their keyword strategy for better search engine results to increase the number of new visits to the website. Blog articles and press releases were regularly published to attract more organic traffic.
In addition, we reconfigured the client’s Google Ads program to focus on proactive conversion generation and incorporated remarketing display advertising.
We also developed and implemented marketing automation workflows to continuously target users who visited specific areas of the website but had not submitted an RFQ or contact form for additional information.
Results 2018-2019 vs. 2020-2021:
increase in total RFQs submitted through the website
increase in total paid traffic conversions (without increasing monthly ad spend)