Hand holding mobile phone

Work

Movin' On Up

Client

Preferred Living

Services

  • SEO
  • Pay-Per-Click Advertising
  • Content Creation
  • Local Listings
  • Social Media
  • Website Design and Development
  • Email Marketing
  • Caller Experience Marketing

Preferred Living develops and manages luxury apartment communities in and around Columbus, Ohio. A growing company, they regularly create new properties. We’ve been working with the brand since 2010.

The results below are from April 1, 2019 through March 31, 2020 and are compared to results from April 1, 2017 through March 31, 2018.

Increased website contacts by

+131%

Boosted total traffic to website by

+56%

Increased organic traffic by

+46%

Problem

Columbus is Ohio’s largest city, so its growing luxury apartment market is more competitive than ever. Preferred Living asked us to attract more residents to their communities to build their occupancy rates and grow their revenue.

Collage of website screenshots

Solution

We were charged with capturing the interest of potential residents, driving them to the Preferred Living website, encouraging them to schedule a tour and then sign a lease.

In addition to designing and building the Preferred Living website, we continue to use pay-per-click ads and local listings to earn attention, build brand recognition and push traffic to the site.

Search engine optimization, content creation, and our work with local listings improve Preferred’s organic search results, attracting people looking for the brand’s keywords.

Our social media posts and blog content educate potential residents about the advantages of Preferred Living communities. And nearly all our digital marketing efforts reinforce the upscale Preferred Living lifestyle.

Collage of website screenshots