Work

The Power of SEO in the Digital Age

Client

Titan Metallurgy

Services

  • PPC
  • SEO
  • Website Maintenance

Titan Metallurgy is based in Oak Park, Michigan and offers metallurgical, chemical and mechanical testing services. The company started as an in-house metal testing lab for Eaton Steel and has been an independent laboratory since 2003.

TouchStone performed keyword research and developed an SEO program to increase total sessions, organic traffic and monthly leads. From August 2020 to August 2021, our SEO work drove a significant increase in monthly leads to the Titan Metallurgy website.

Problem

Titan discovered that Eaton Steel provided 85% of their customer base. The Titan marketing team asked us to drive a greater variety of traffic to their website by diversifying its lead sources.

Solution

Our digital strategists implemented a comprehensive SEO program of monthly tactics to drive form submissions and increase organic traffic and total sessions through keyword optimization.

We also created and employed PPC ads to strategically increase visitors to the client’s website. Titan Metallurgy had not used paid searches previously to generate web traffic.

Increased total sessions by:

+110%

Increased organic sessions by:

+23%

Increased form submissions by:

+94%