You can amp up your digital marketing strategy by targeting web users based on their IP address and physical location. IP targeting and geoframing provide unique access to user information and allow you to send customized ad content to an audience based on their web activity.
With IP targeting, you can deliver personalized content to a website visitor’s mobile or desktop device based on the device’s physical location, which is determined using its Internet Protocol (IP) address.
You provide a list of physical addresses matched to specific networks. Ads are then served to people on the networks within that address list.
While IP targeting is a powerful targeting tool, it requires users to be connected to the network for ads to be successfully delivered. That means it’s most effective when targeting homes or employees of businesses who are likely to be on their organization’s network.
So, what if you want to reach people based on a certain physical location who aren’t connected to a network, such as your competitor’s customers or conference attendees?
That type of targeting is called geoframing, and it takes IP targeting to the next level.
Here’s how it works:
Geoframing opens unbelievable opportunities to access audiences based on where they’ve been.
Here are some examples of how this digital marketing strategy is employed:
When using geoframing technology, you can filter out matches based on how frequently the audience member visits a location. For example, if you want to hire nurses from local hospitals, you can narrow the target audience to only include people who visited those locations several times over multiple months. That effectively filters out patients who may have been in those locations for only a few days.
While IP targeting and geoframing are the more common types of digital marketing strategies, there are other effective digital advertising tools.
Contact the team at TouchStone Digital to learn about our IP targeting and geoframing capabilities.