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Digital Strategies to Drive Physical Traffic


Bauer Built Tire & Service

Bauer Built Tire & Service specializes in commercial and automotive services, tire sales and commercial retread tires. The company was founded in 1944 as an oil delivery company and has grown into one of the Midwest’s largest commercial tire dealers and retread manufacturers. They operate 35 tire and service centers, one wholesale tire division, six Michelin retread plants and two rim and wheel-reconditioning plants. TouchStone Digital has worked with Bauer Built since 2019.


The client wanted to increase digital conversions and bring more customers into their locations throughout the Midwest. They also wanted to increase service requests and tire quotes.

Services Provided

  • Website Rebuild, Hosting and Maintenance
  • Paid Search Advertising
  • SEO
  • Local Listings Management
  • Content Marketing
  • Social Media Management
  • Marketing Automation
  • Email Marketing
  • Monthly Reporting and Analysis


TouchStone Digital completed a website rebuild for the client in June 2020 to improve user experience, optimize keyword implementation and improve search engine visibility.

We worked diligently to implement a multi-step digital marketing program to improve Bauer Built’s online presence and attract customers to their brick-and-mortar stores. We focused heavily on SEO and paid search advertising to target specific services, including mechanical services, emergency roadside service, and commercial tire sales and retreads.

We maintained a sustainable website and created a monthly blog and email newsletter content. Our team enhanced Bauer Built’s social media presence on Facebook, LinkedIn and Twitter to drive traffic to their website.

Results July 2021 – June 2022 vs. July 2020 – June 2021

Over a year, we met or exceeded each of the client’s goals.

Increased targeted keywords ranking on the first Google results page by:


Increased targeted keywords ranking on the first Google results page by:


Increased location pages traffic by:


Increased location pages traffic by:


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