DRK & Company Realty website on computer screen

Work

Real Results for Real Estate

Client

DRK & Company Realty

Donald R. Kenney & Company is a real estate company in Columbus, Ohio, that was founded in 1969. They have more than 50 years of experience in land acquisition, land development, property management, commercial property sales, and leasing office buildings, warehouse distribution facilities, and retail centers. DRK & Company is considered one of the top commercial brokerage and property management firms in the greater Columbus metropolitan area. TouchStone Digital has worked with DRK & Company since 2013.

People in a business meeting

Problem

The client wanted to attract more people to their website to promote available properties for sale and lease.

Services Provided

  • SEO
  • PPC
  • Web Maintenance
  • Content creation

Solution

TouchStone Digital implemented a comprehensive SEO program to increase organic traffic and total sessions through keyword optimization to drive form submissions. We performed keyword research and developed an SEO and PPC program to push visitors to the client’s “Property Search” page

Our strategy also focused on improving the click-through-rate (CTR) on Google Ads and boosting organic traffic and monthly leads through email clicks and phone calls. From November 2021 through October 2022, the client saw an improvement in monthly conversions.

Results November 2021 – October 2022

Increased page views by:

+402.95%

Increased organic sessions by:

+6.54%

Increased click-through-rate by:

+9.11%