Work

Serving the Needs of Others

Client

Embassy Healthcare

Services

  • SEO
  • Content Creation
  • Reactive Maintenance
  • Website Design

Embassy Healthcare is a network of nearly three dozen senior living communities in Florida, Ohio and Pennsylvania. The company provides skilled nursing, assisted living and adult day care, along with many related services. We’ve worked with the Embassy team since 2005.

The results below are from April 1, 2019 through March 31, 2020 compared to results from April 1, 2018 through March 31, 2019.

Increased referral website traffic by

+63%

Grew direct website traffic by

+61%

Increased total website traffic by

+12%

Problem

Embassy management wanted to attract more visitors to their website and generate more referral traffic.

Solution

By conducting keyword research and then adding the most relevant keywords to the website and metadata, we generated more traffic from potential residents in the geographic areas Embassy serves.

We worked diligently to update the location pages to ensure that content was current.

We also increased traffic to the Embassy blog by 91% (4,352 pageviews vs. 2,279 pageviews). The blog content we create is designed to serve as a valuable resource for seniors and the family members who love them. We want the audience to come back to the blog regularly for good insight. In the process, we hope to build familiarity and trust. Embassy blog topics include health, nutrition and exercise tips, how to properly disinfect areas, the benefits of different types of therapy and many others.