Glasses in front of a laptop computer

Work

A Clear Vision of Online Success

Client

Novus Clinic

Services

  • SEO
  • Website Design and Build
  • Local Listing
  • Website Maintenance
  • Monthly Reporting
  • Caller Experience Marketing

Novus Clinic operates seven locations in northeast Ohio. Their doctors, surgeons and other experts provide complete eye care, as well as cosmetic and reconstructive procedures. Each office features a full-service optical center. Novus Clinic was founded in 1992. We’ve worked with them since 2006.

The results below are from January 2019 through December 2019 compared to January 2018 through December 2019.

With 1,361 more online appointments scheduled, we increased bookings by

+119%

We boosted the submission of Contact Us forms by

+32%

We increased e-newsletter sign-ups by

+48%

Problem

The management at Novus Clinic felt their website was difficult to navigate and interact with visually. They thought those were the reasons the site wasn’t generating enough leads. Also, the website wasn’t an accurate representation of the Novus Clinic brand.

Collage of screenshots of a website

Solution

Our team re-designed the website, improving the navigation and lead tracking. We also added easily accessible call-to-action graphics to make scheduling appointments more intuitive.

Mobile device next to eye chart