Line chart showing Google Ads Conversions going up

Work

Making More with Less

Client

Parker Steel

Services

  • SEO
  • Pay-Per-Click Advertising
  • Website Maintenance
  • Caller Experience Marketing
  • Video Production

Parker Steel is the largest provider of metric-sized metals in the United States. They are also the only distributor that stocks metric metals exclusively. We’ve served Parker Steel since 1996.

The results below are from January 2017 through December 2019.

Our work led to an increase in conversions of

+595%

Despite our huge success, we reduced Parker Steel’s Google Ad spend by

4%

Using Google Ads, we grew the number of incoming phone calls by

+761%

Problem

Parker Steel is a long-time on hold marketing client of ours. In 2017, they asked us to improve the volume of leads generated by their ongoing efforts with Google Ads. However, they did not want to increase the campaign’s budget.
Line chart showing Google Ad Spend going down

Solution

Our team optimized their campaigns, ad groups, ads and keywords. Without spending any additional money, we drove triple-digit increases in request for quote submissions and phone calls.

Line chart showing Google Ads Phone Calls going up