Optimizing IP Targeting to
Drive Sales


Grand Home Furnishings

Grand Home Furnishings is a regional chain of furniture stores headquartered in Roanoke, Virginia. They have 18 locations in Virginia, West Virginia and Tennessee. The company was founded in 1911 as a piano store and started selling furniture in 1931.

They specialize in helping customers furnish their homes to ensure they’re happy and comfortable. Grand Home Furnishings particularly focuses on people selling their homes and helping them stage their space before, during and after a sale.

Touchstone Digital has worked with Grand Home Furnishings since 2020 and manages their IP targeting program. The results of this case study are from April 2021 through March 2022.


Grand Home Furnishings wanted to increase sales in their local regions.

Services Provided

  • IP Targeting


We implemented an IP targeting program geared toward individuals who’d listed their house for sale (pre-movers), sold their house (pre-movers in escrow) and moved into a new house within the last 90 days (new movers).

Increased return on ad spending by

+ 0 %

Maintained an average click-through rate above the 0.06% industry standard at

+ 0.1 %

Number of sales conversions generated directly from IP targeting:

+ 0